#my3words – Moment

Reading Time: 2 minutes

Yesterday I wrote about #my3words. I’ve chosen these words to guide me for the year ahead and beyond. New Year’s resolutions are made with great intentions, then often discarded by the end of Jan because they are too complex, fail to engage or are too vague (be fitter, healthier, get a better job etc…).

So when Chris Brogan’s email landed in my inbox in the new year and he talked about his approach of using three words to guide the year, it made good sense to me. I figure if it’s worked for him for the past 11 years, it’s got to be worth trying it out for myself…

 

My three words are: Voice, Moment and Human. Each has a multi-faceted meaning across my personal and professional life. Yesterday I explained my rationale for Voice – which is a big one for me.

Today I’ll explain Moment.

(more…)

Continue Reading

A refreshing change

Reading Time: 4 minutes

It’s refreshing to see that businesses are beginning to take a different approach to their strategic focus. On 19 March I joined 50 or so other interested folk and attended Once upon a time, an event which set out to share examples of storytelling in brands.

I aim to go to an event or workshop once a month. It feeds my inspiration and gives me a new perspective – it’s never wasted time. I really enjoyed this event and was disappointed I could only stay for the first two speakers:

What was the most refreshing thing for me was the honesty and truth from these two brands that absolutely live their values. They are both so different, yet share that passion of what they do. (more…)

Continue Reading

Did it work?

Reading Time: 4 minutes

When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here’s a quick and simple run down of why you should measure and a list of useful metrics to help measure communication results on a budget.

It is always good to know where you are heading. Even if you decide to change direction, at least if you have a strategy, you can adapt your plan to suit your aim. (more…)

Continue Reading

Putting employees first

Reading Time: 2 minutes

I recently attended the CIPR Inside conference, ‘putting employees first’. There was a great turnout and some brilliant speakers. The theme of the event was thought to be controversial, and I believe it’s something that no organisation can afford to ignore.

We live in a world where deference is a thing of the past. We don’t trust our bosses, the media or politicians. So against that backdrop, I believe employees are more influential than ever before as a trusted source and employers must harness their ideas and engage with employees if they want to be more successful. (more…)

Continue Reading

No more posts to show

No more posts to show

Close Menu