Monthly Archives: March 2015

It’s refreshing to see that businesses are beginning to take a different approach to their strategic focus. On 19 March I joined 50 or so other interested folk and attended Once upon a time, an event which set out to share examples of storytelling in brands. I aim to go to an event or workshop once a month. It feeds my inspiration and gives me a new perspective – it’s never wasted time. I really enjoyed this event and was disappointed I could only stay for the first two speakers:

• Tony Roddam from The RNLI
• Ben Roberts from Bird & Wild

What was the most refreshing thing for me was the honesty and truth from these two brands that absolutely live their values. They are both so different, yet share that passion of what they do.